This mod midcentury beauty has convex curves and splayed feet that evoke a cartoon of the TV sets of the period. It was produced from 1955 to 1960. The Ellsworth is the namesake of the prolific industrial designer Ellworth R. Danz. Danz worked for Westclox for decades and was titled Chief Stylist in 1955. He designed only for Westclox and is therefore not as recognized as other industrial design contemporaries such as Henry Dreyfuss.

Danz was a marvelous stylist, but was also designing for the tolerances of all the new materials being developed in the age of plastics. The Ellsworth case was the first to be made of Cycolac, a high-impact plastic that was advertised not to "crack, chip or peel". The cases I have seen have been true to their word.

The Ellsworth came in two color schemes, Decorator Gray with a red and brass dial, and glossy black with a pearl white and brass dial. The dial is two pieces, a satin finished brass dished oval with chapter ring printed on, floating over a fluted metal surround. The hour markers are raised numerals molded onto the extended lens cover. They cast numeral shadows onto the dial. The hands are mod pierced black triangles, and a red sweep second hand with oversized oval spade end, capped with a silver-tone flattened cone. Time and alarm are powered by the General Time M4 motor. The alarm is a buzzer type that starts low and gets louder until the sleeper awakes.

Danz most famous design, however, was not in plastic but in wood - the iconic walnut cased boomerang or "707" clock, named for the airplane. Poor copies of this classic beauty are being reproduced to this day.